There’s no question the Internet has made gift giving easier, but can a present you order online be as impressive as one you hand pick, wrap and mail yourself? What makes a gift – whether a birthday gift, anniversary present, or expression of sympathy – meaningful and memorable?
Let’s face it, another book or CD packed in a cardboard box, another basket of flowers, or another impersonal gift card aren’t going to cut it. The gift should be unique, the card personal, and the experience unforgettable. How about a cheesecake?
It’s definitely unique, and with retailers like Nick Watson of SayItWithCheesecake.com, you can add personal touches that turn receiving a cheesecake into an impressive and memorable event. But no matter what gift you send, Watson’s tips for e-gift success will turn your online gift giving experience into an unforgettable holiday success.
Send A Standout: “Everybody sends flowers,” says Watson, “We try to be the alternative.” When was the last time you received a gift of cheesecake or birthday cake delivered to your door? When you send a gift of fine indulgent foods, Watson adds, you give an experience your loved ones or business associates can share with the entire household or office. Make the moment last with a gift that keeps on giving: A cheesecake can last up to a year in the freezer (but honestly, who has that much restraint?), or better yet, enroll them in a “Cheesecake of the Month” club for a truly memorable gift!
Find the Right Words: You’ve chosen the perfect gift. Now for the perfect card. Your message should be meaningful and memorable, but if you’re like most people, you’ll find yourself at a loss for the perfect words. “A lot of people can’t think of what to say,” Watson notes, “and it ends up being, ‘Enjoy!’” That’s why many online retailers offer messages and quotes for every occasion, from the humorous birthday quip to the sentimental anniversary thought to the heartfelt message of condolence. Watson’s customers have proven the effort worthwhile. “A vast majority of people ordering cheesecakes,” he says, “use a quote that we provide.”
Let Your Voice Be Heard: Technology has taken the personalized message a step further, making it possible to add your own voice to your gift greeting. “It’s the ultimate in personalization,” says Watson, whose customers have raved about his new voice cards. After hearing her grandson’s voice on the card accompanying her birthday cheesecake, one Grandmother swooned, “I just love it! I keep it by my bed and listen to it over and over before I go to sleep!” Some families sing “Happy Birthday” on the 10-second sound byte while others use the space to share little ones’ voices with relatives far away. “It’s kind of a keepsake,” Watson says.
Stick With a Winner: Get to know a few online retailers and stick with them in order to streamline every gift giving experience. SayItWithCheesecake.com regulars count on Watson to offer cheesecakes for every taste, from The Chocolate Lover’s Sampler to Orange Mango to Caramel Apple Crumb, including many low carb cheesecakes (aka, no sugar added cheesecakes). Watson even sells whimsically decorated specialty cakes that sparkle with visual and gastronomic appeal! After all, aren’t eye popping, mouth watering birthday cakes the ultimate birthday gifts? Even if your recipient doesn’t frequent the Cheesecake Factory, the gift of cheesecake or specialty cake has universal appeal. Once you set up an account with a quality retailer and become familiar with their inventory and options for personalizing gifts, you can send the perfect gift for any occasion in virtually no time at all – but your recipients don’t have to know that! All they’ll know is that you sent a unique, memorable gift with a truly personal touch.